Sweetness Expectations Changed Midbrain Reward Signals
TL;DR: A 2026 study in Journal of Neuroscience found that when people expected sugar, an artificially sweetened drink became more pleasant and produced a stronger midbrain response, even though perceived sweetness was similar. Key Findings Expectation changed the reward readout: The researchers selected participants who reported similar perceptual experiences of sugar and non-nutritive sweetener. 27 …
